The work, and the people in it.
A selection of campaigns and stories we’ve shaped with fair trade partners — each one rooted in the makers behind the product.
A future built with makers
For World Fair Trade Day, we created an educational campaign designed to show what responsible trade looks like in practice. Through storytelling and accessible content, we explored how artisan leadership, cultural preservation, economic opportunity, and reciprocity are shaping a more equitable future for global trade. The campaign invited audiences to see fair trade not as a certification, but as an ongoing commitment to partnership and community.
Culture and craft in every frame
A cross-channel content campaign for Encuentros, an artisan-made collection inspired by the stories, relationships, and traditions woven through everyday life. Through carousels, stories, and email marketing, we invited audiences into the world behind the collection, deepening connection to the makers, their craft, and the rhythms that shape their work.
Words that carry a worldview
A social and editorial series introducing audiences to Quechua words whose meanings live in community, land, and memory. Each entry pairs a hand-set word with heartfelt meaning, offering a window into the culture, worldview, and traditions of the Andes.